The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, and also other realities about contemporary B2B marketing. We go over exactly how the acquiring journey is now totally fragmented and also the way that neighborhood structure can aid marketing professionals retake control of the di… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, and other facts regarding modern-day B2B advertising and marketing. We discuss exactly how the purchasing trip is now entirely fragmented and also the manner in which neighborhood structure can help marketing experts retake contro… Read More

Mark Donnigan: It's going excellent, Ben. I am so delighted to be here on your show.Ben: Definitely. We more than happy to have you on the show. Specifically offered the importance as well as the seriousness of the topic we're going to be dealing with throughout this discussion too, which is one that I believe is actually under-discussed. One that … Read More